The Texas Department of Transportation (TxDOT) periodically conducts studies to measure the effectiveness of TxDOT's public outreach campaigns.
Don't Mess with Texas® |
This study analyzes Texans’ attitudes and behavior toward littering and Don’t mess with Texas in 2009 and 2013. 2009 Report |
Texas Department of Transportation conducted a Visible Litter Study (VLS) to estimate the projected number of pieces and types of litter on Texas roadways in 2013 (a follow-up to a 2009 research study). 2013 Report |
Texas Highways Magazine |
2014 Report |
The findings in this report are based on a survey sponsored by the Texas Department of Transportation (TxDOT) on behalf of Texas Highways. Through the use of a mixed-mode survey effort (mail and email) representing the Texas Highways circulation of active subscribers (excluding TxDOT employees), the purpose of this research project was to provide editors and advertisers with a profile of this audience. 2013 Report |
This study analyzes the usability and functionality of TexasHighways.com. The primary objectives of the usability study were to test the ease and effectiveness of navigation, the usefulness of content, the effectiveness of presentation and the success rate of specific tasks. 2013 Report |
Travel Information Centers |
This report analyzes the safety and economic benefits of Travel Information Center operations. 2018 Report 2016 Report Update 2014 Report |
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